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        C.P. Company

        In 1978 Massimo Osti, a young graphic designer from Bologna, Italy, who would go on to be recognized as the “godfather of urban sportswear,” changed the name of his brand Chester Perry, famous for its screen-printed t-shirts, to C.P. Company. This drier, more mature name inaugurated one of the most explosive and influential bursts of creativity in the history of sportswear.

        Over the decades, the brand has continued to pioneer a hybrid style that combines the functionality of vintage military, work and sportswear with intense fabric research and innovation, heightened by the use of garment dyeing, a technique pioneered by C.P. Company in the mid-1970s.

        This hybrid of functional menswear and Italian fabric innovation is the origin of C.P. Company and still remains the basis of every piece of clothing to carry the C.P. Company label to this day.

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